Job applicants generally have a simple website with their résumé, small extended résumé, personal statement and contact info. This is all an employer needs. See an example here.
Medical School Applicants typically post several of their application essays, a résumé, personal statement, contact info and past medical field experience. See an example here
Law School Applicants opt for posting their résumé, application essays, personal statements, past law field experience and contact information.